INTERVIEW WITH OLGA GOMONOVA AND VICTORIA JANASHVILI, FOUNDERS OF THE COLLECTIVE CHIC CARTEL CREATED IN NEW YORK IN 2017 AND PROTAGONISTS OF THE CHANGE THAT SEES FASHION AS THE MAIN VEHICULE OF THE FEMININ EMPOWERMENT. THIS IS AN EXEMPLARY MODEL OF BUSINESS ON WHICH WE ARE READY TO BET.
WHO RUN THE WORLD ?
The guests of honour of this month are Olga Gomonova and Victoria Janashvili, two women who, since 2016, gave birth to an innovative model of business built with the three fundamental principles of environmental sustainability, feminine empowerment and ethical fashion. Collaborating only with brand that perfectly respect these basic principles, their mission is to transform the fashion industry so that it can represent in the best way the new role of the woman in society and be the same vehicle of progress and achievement for all women. Thus, the two women are no victims but supporters of a real revolution that is also in charge of spreading the message of the “body positive” movement. We were very excited about the possibility of getting to know and interviewing these two young entrepreneurs. Moreover it allows us to be confident and share at a larger scale the basic values of Exnouvellence Magazine.
We make already part of the "Chic Cartel community", and we are sure that you will join us you as well by reading this last answer...
1 What’s Chic Cartel and why it’s a new type of fashion company?
We are an online marketplace for ethical and sustainable female-owned brands. The bigger mission of the company is to help women succeed in the world of beauty and fashion from the business standpoint.
2 Tell us something about your beginnings. Where were you before Chic Cartel? Where Chic Cartel idea came from?
Somewhere at the beginning of 2017, we realized that the fashion and beauty industry often don’t align with key issues that are important to women in 2018 — women’s rights, health, and environment. We felt that the time was ripe to create a “girl-power” collective/incubator whose purpose was to help women stand up their small sustainable businesses. This is how ChicCartel was born.
We as the founders reinforce the idea behind ChicCartel. Victoria is a positive body image activist and Olga is a self-made business woman. We both live and breathe women’s empowerment and have long histories of pursuing independence in our own lives. So it makes a lot of sense that we came up with this idea.
3 Michelle Obama once said:” There is no limit to what we, as women, can accomplish, whether that’s in politics or other fields “. Like this there are so many ways to intend feminism. What’s yours?
Any purchase on our website is technically a feminist act . When you get a dress, jewelry or swim from us, you do both: help elevate small female-owned business and help preserve the environment. We also help make dreams come true: all of our designers took a leap of faith of starting an ethical business — which is harder than starting a regular brand because you don’t get to cut corners. We work to help make them successful and profitable.
4 In your opinion is there a woman that represents it?
Every woman who went to Women’s March on Washington in the US or abroad is our hero.
5 What does it mean being a woman entrepreneur in 2018? Can you make some examples of practical difficulties deriving from that?
Entrepreneurship is a very volatile experience. Strong stamina is a must. One of the best practical advices we always give to aspiring entrepreneurs is to develop patience and balance. As far as being a female entrepreneur – the challenges are pretty similar to any other entrepreneur, although as women we sometimes don’t have a lot of appetite for risk. So, if you do want to start your own venture – get ready to tolerate risk and be cool with any outcome!
6 Who is the ideal Chic Cartel lady?
The lady who went to the Women’s March on Washington and who pays attention to political issues. She is both stylish and cerebral.
8 What do you expect for Chic Cartel in the next five years? And in the next five years and a half? (Funny way to ask you your future hopes and plans)
We would love to expand our presence internationally as well as potentially develop our own collection. We also see ourselves playing a larger role in educating the public about making ethical choices when it comes to every aspect of their lives.
9 An encouraging message to women who dream to follow your steps in fashion business.
Nothing ventured - nothing gained. Who doesn't risk, doesn't drink champagne. We live only once...We can go on all day on these sayings! Basically, go for it and figure it out. And if you don't - all the better. Almost all books we are reading about super successful people start with "...and then my first business failed, I lost all my savings and my wife left me"... and finish with "...and now I'm running a $100M company and am in love".
So, go ahead and have a blast failing, getting up, succeeding, and changing the world.
9 What is the politest insult to send to someone who may put walls between a woman and her empowerment?
Thank you for doubting me. Thank you for making me work hard. Thank you for showing me who I don’t want to be.
It’s because of people like you that I’m getting better every day.
See you soon, and thank you..