The first exposition of the cultural space of Chloè is about Guy Bourdin , the photographer who always had a special relationship to the french maison.
The artist, which Cecil Beaton defined as “the most interesting photographer in Paris” shot the majority of Chloè’s creations and he contributed to build the historical identity of the brand.
He collaborate with Vogue Paris from 1955 to 1987, here we find his best works but he also worked for Harper’s Bazaar magazine, Chanel, Versace and Loewe.
Madly perfectionist , he didn’t accept to publish his works anywhere but the magazines , for this reason they have been preserved.
In those pictures we can find surrealistics calls , a sophisticated composition and a subtle irony related to problems caused by desire.
An amazing capacity of story-telling , connected to the figurative audacity of the shocking elements remind to Helmut Newton.
The exposition starts with a selection of the iconics models , especially those designed by Karl Lagerfeld, continues with some of original Vogue’s editorial and with the most beautiful portraits follow by the dresses represented .
The enigmatic contrasts mixed in the photos fascinate the visitor , takes him out of the fashion mood and like a kind of magic trick, he find himself in a strange but pleasant universe.